Ethel M. is a small-batch chocolate brand from the US. The challenge in this project was to bring the appeal of the chocolate together with the design developed for their website, creating visuals that feel as indulgent and refined as the chocolates themselves.

One of the highlights of the project was animating the chocolate pieces using AI, allowing the fillings to slowly drip in a way that feels natural. This approach helped enhance the experience and added depth to the brand’s visual storytelling.